2006 ONLINE MEDIA GUIDE


Mission Statement

“To provide a fresh and unique view into local nightlife, dining, entertainment, and fashion trends while offering members convenience, value and quality that they will keep coming back for.”


Overview

About US
RevealMagazine.com is an entertainment web site that attracts young, affluent, educated consumers from Kansas City and across the United States. Dining, nightlife, entertainment, fashion and health & fitness make up the majority of our publication. We strive for a product that is fun yet serious, sexy yet classy and entertaining yet informative.

Our site offers up to date trends from around Kansas City and the world, extensive original content including a cutting edge local entertainment guide, multimedia features, a wide-range of community dining and nightlife guides, and classifieds listings, making RevealMagazine.com the definitive online resource for life in Kansas City.

With a large awareness level in the marketplace, and staggering penetration rate among Kansas City Internet users, advertising on RevealMagazine.com allows you to align your brand with a popular and trusted online source for local information while also reaching a world-wide audience.

Whether your objective is to build brand awareness or drive traffic to your business or web site, RevealMagazine.com has the tools and tactics to deliver effective results.

RevealMagazine.com has become one of the top entertainment websites in Kansas City. While other websites report how many "hits" they get, Reveal reports how many "visitors" we get. One visitor can easily equal as many as 1,000 hits and more. A hit just means somebody clicked on a page. If that same person clicks on five pages they would register five hits. Our site reports by "unique visitors" or "visitors", which means just what it sounds like. If you scroll down you will see that we had 320,719 visitors in May. That means 320,719 different people came to our site. (Or at least came from different IP addresses.) This is very important to know when purchasing advertising.

Below is a sample screen print of our tracking software taken June 19, 2006


What we offer:
1.
 Innovative advertising products and programs tailored to you needs
2. Advertising price plans to fit ANY budget
3. Measurable results using the latest technology to track, analyze and adjust your campaigns
4. Increase in brand awareness
5. Increased market exposure / Increased frequency of exposure
6. Lower marketing costs
7. Free entertainment calendar listings
8. Exceptional customer service

Connect your business with the large highly desirable audience who visit RevealMagazine.com every day. We will show you results. Please contact an advertising associate today. Email:
sales@reveal-magazine.com


RevealMagazine.com Monthly Traffic Report:

SITE TRAFFIC* UNIQUE VISITORS
October 129,444
November 124,747
December 153,150
January 78,046
Feb. incomplete
March 122,904
April 111,872
May

June

July

August
320,719

226,288

283,589

254,913
*Website visitors are tracked & documented with LiveStat tracking software.

Visitor Demographics
Sex
Men
 56%
Women 44%

Marital Status
Married
 37%
Single 63%

Age Range
21-23 24%
24-29 48%
30-40 17%
41 + 11%
 
Household Income
$60,000 +
 61%
$59,999 - $30,000 31%
Under $29,999 8%

Shopped Online Past 1-3 Months
43%

Viewed Restaurants, Fashion & Entertainment Online Past 1-3 Months
87% (Prior to viewing RevealMagazine.com)

*Demographics are taken from random surveys and visitor polls. Website visitors are tracked with LiveStat tracking software.


Advertising Options


General Listing:
    $29.99 per month* (See description below)
Featured Business Package:  $199.99 per month**  (See description below)

*One-year agreement required.
** 3-month agreement required.


Banner Advertising
Banners ads are the most effective way to advertise your business on our site. Each banner will link to the URL of your choice. You may have it link to your website, your general business listing (see below) or anywhere else you feel will increase revenue, brand awareness and market exposure.

Banner sizes are as follows. Please contact: sales@reveal-magazine.com to have your banner displayed today.

Logos / Ads Banner
125 pixels x 60 pixels


Square Banner
125 pixels x 125 pixels 


Full Banner
468 pixels x 60 pixels

 


Monthly Rotating Banner Pricing

Full Banner $999.00**  
Square Banner $349.00**  
Logos / Ads $249.00**   

**Frequency Discount Available:
2x  Purchase (2) ads (same or different months) 10%
4x  Purchase (4) ads (same or different months) 20%
6x  Purchase (6) ads (same or different months) 30%
12x Purchase (12) ads (same or different months) 50%


example:
 
A business purchases (12) full banner ads at $999.00. They would pay just $499.50 per month. They could then post two each month for six months or one for 12 months.

**Applies to regular priced advertisements
Frequency discounts apply to banners of equal or lesser value only.

 - Online Buy Now Specials -
Details: Save when you purchase online today. Payment is safe and secure through the Paypal network. Purchase as many ads as you would like. No minimum or maximum purchase. We reserve the right to refuse any ads for any reason.

Ad Size Original Price Buy Now Price Save Now
Full Banner

$999.00

$450.00

Square Banner

$349.00

$149.00

Logo / Ad Banner

$249.00

$99.00

General Listing (year)

$359.88 (year)

$199.00 (year)

Featured Biz Package
(3 months)

$597.00
(3 months)

$349.00
(3 months)

Business Listing Options
 
OPTION 1:  General Listing                                 Cost: $29.99 per month

Receive a general listing on Kansas City’s fastest growing website for just $29.99 per month. By purchasing a general listing you will receive web page specifically dedicated to your business.  The listing will be found under the category of your choice. The categories to choose from are dining, nightlife, entertainment, health and fitness and fashion. You may choose to be listed in more than one category for an additional $14.99 per category. Your business listing page may consist of two photos, contact information, location information, hours or operation, website address and any other relevant information. One-year agreement required.  View example

OPTION 2:  Featured Business Package             Cost: $199.99 per month

Save $79.99 per month when you purchase our featured business package. With the purchase of a featured business package your business will receive a General Listing as well as a prominent 125x60 logo advertisement ($249.00 value) on the left hand navigation bar. Three-month agreement required.

OPTION 3:  Trade                                              Cost: $250 GC's
Should you decide to decline paying for a general listing, you may still be listed on our site by offering a monthly trade or gift certificate of $250.00 per month. These will be used to conduct reviews by REVEAL staff or hand out to current and potential members as gifts, prizes, awards, incentives and thanks.

OPTION 4:   Member Benefits Offer                    Cost: n/a
Member benefits are what we offer members to our site. It’s a very successful marketing strategy that is designed to offer our members exclusive deals while getting them into businesses like yours. It’s great because it will send in so many new customers. We just ask that it is a valuable offer, which our members come to expect. Some businesses offer buy-one-get-one free deals. Other businesses offer a percentage off, small gifts or samples. The offer is completely up to you and can be anything that will drive your business but still entice people to sign up for our member benefits section.

*With all packages we ask that you provide REVEAL staff with complimentary and attentive entrance to your business.

Additional Advertising Option(s)
Email Blasts / Newsletter
 
$100.00 with any banner purchase
$300.00 without banner purchase

Periodically we email our database about upcoming events, specials, etc. Our direct database is compiled of 6,000+ documented consumers who SUBSCRIBE to our email alerts or have been to a REVEAL event. Indirect databases like partner radio stations, partner web sites or REVEAL business partners are compiled of over 100,000 and may or may not be available for use.



Market Research Overview

We conducted two surveys of 10,000 people each located in the Kansas City area. The purpose of the survey was to find the percentage of people who would benefit from products or services our clients had to offer. This survey has also given us direction for creating unique content, which caters to our readers. Surveys will be conducted on a regular basis.

FASHION
·  39% spend $100-$249 per month on fashion
·  46% spend more than $250 per month on fashion
·  83% have searched the Internet for the latest fashion trends
·  37% have made a clothing purchase online
SOCIAL
·  43% dine out 5-10 times per month
·  52% pay more than $20 for their portion of the meal including drinks
·  88% enjoy going out on the town regularly (2-3 times per week)
·  80% spend more than $100 per month on alcohol and/or tobacco related products
PERSONAL HEALTH & APPEARANCE
·  37% work out on a regular basis (1-2 times per week)
·  27% have a paid gym membership
·  96% said it was important to be found attractive by his/her partner
·  73% of men surveyed spend greater than $50 per month on personal grooming products
·  89% of women surveyed spend $50 or more per month on beauty products
TRAVEL
·  78% have traveled greater than 100 miles from home for a business trip
·  57% try to vacation at least once a year
·  97% will view the Internet for hotel/resort ideas and deals
·  74% said they felt more comfortable staying in a hotel/resort if they saw pictures or read a recommendation first
INTERNET USAGE
·  94% have used the Internet to look up entertainment ideas, look at a favorite website or to look at the latest fashion trends in the past
·  83% have used the Internet to look up entertainment ideas, look at a favorite website or to look at the latest fashion trends in the past month
·  86% said they would view a website regularly if it provided up to date information on local dining and drink specials
·  88% said they would view a website regularly if it provided up to date information on entertainment ideas
·  72% said they would subscribe to a web site for between $19.99-$29.99 if they had the option to get free food and drinks each month



 

 


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